Business Plan - Dollar Store

Dollar Store

BUSINESS PLAN DOLLAR DAZE
________________________________________
3535 Lincoln Plaza Drive
Dayton, Ohio 45402
________________________________________
Dollar Daze is a business specializing in general merchandise. The store has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons. Our mission is to provide the Dayton area with a wide variety of quality general merchandise generally priced at one dollar, in a clean and friendly atmosphere.
________________________________________

• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS
• MARKET ANALYSIS SUMMARY
• STRATEGY & IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
• APPENDIX
  

EXECUTIVE SUMMARY

Dollar Daze is a business specializing in general merchandise. It will be located in the brand-new Town Square Plaza, which is in a high traffic area. The space will be next to Nicky's, a café and bakery. The space is easily accessible and provides ample parking for its customers. The space is visible from all points within the center itself as well as the traffic from Martin and Washington Streets. The business is a retail establishment selling current dollar variety merchandise at retail. The majority of the merchandise is priced within a one-dollar price range, thus attracting the widest possible range of customers.

Dollar Daze has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons such as Seasonal Changes, Back-to-School, Holiday Needs, etc. Since delivery from these centers to the business takes only five to ten days, Dollar Daze is assured of a well-stocked store regardless of seasonal demands. Also, since these buying centers are able to deliver in such a short time, there is not a necessity to carry an extremely large inventory in advance of peak selling periods.

Dollar Daze attracts its customers through the use of specialized advertisements, handbills, news releases in newspapers, as well as the traffic flow of which the area itself generates.

A Grand Opening will commence after Dollar Daze has been in business for six to eight weeks. This event will be held on a Saturday. Dollar Daze's owner Melinda Parker will coordinate the Grand Opening. It will include a local political official, ribbon-cutting ceremonies, pictures, speaking, etc. Professional news releases will be submitted to the local and market area newspapers, and possibly radio and television.

The storeowner of Dollar Daze has access to over 250 of the best buying centers in the country. The buying centers provide inventory and fixtures. Melinda Parker will take a buying trip for initial inventory with her close friend and professional buyer Jill Smythson. All staff will be provided with in-store training.

According to the information contained in this business plan, we feel that Dollar Daze is a sound business investment for the financial institution to consider for a loan in the amount of $35,000.

Key to Success

The key to our successful retail business....